Born 1963-09-03
Fareham,Hampshire, United Kingdom

The Tipping Point - How Little Things Can Make a Big Difference


Back Bay Books (Jan 07, 2002)

Paperback / 304 pages / 208 x 137 mm / Anglais
HM1033 .G53 2002 / 2004273849 / 302
Causation / Contagion (Social Psychology) / Context Effects (Psychology) / Social Psychology


The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.