Malcolm Gladwell

The Tipping Point

How Little Things Can Make a Big Difference

Back Bay Books (Jan 07, 2002)
9780316346627
| Paperback
304 pages | 208 x 137 mm | Anglais
Dewey 302
LOC Class. HM1033 .G53 2002
LOC Contr. 2004273849

Subjects

  • Causation
  • Contagion (Social Psychology)
  • Context Effects (Psychology)
  • Social Psychology

Plot

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.